Content SEO is not publishing blog posts and hoping for the best. Every piece starts with keyword research. Every brief specifies the exact search intent the article must satisfy. Every article is optimised at publication. The result is content that ranks for the terms your buyers are actually using.
Delivery: Briefs in week 1. Drafts in week 3. Published or delivered by end of month.
Every article begins with a question: who searches this topic, what do they actually want to find, and what is currently ranking for it? Answering these questions before writing changes the outcome substantially. Articles written around genuine search demand rank because they satisfy it. Articles written around what the business wants to say typically rank for nothing.
Our keyword research identifies the specific queries with real search volume, realistic competition given your current authority, and clear alignment with the stage of the buyer journey you are trying to influence. We do not pitch topics that are unlikely to produce rankings within a reasonable timeframe.
Before a word is written, each article has a detailed brief. The brief specifies the primary keyword, secondary keywords, the target reader and their specific question, the article structure, the word count range, and the sources we want referenced. A good brief means the writer executes accurately on the first draft. It also means every article is consistent with the strategy, regardless of who writes it.
Every article is optimised before it goes live. Title tag, meta description, header hierarchy, image alt text, internal links to and from the article. We do not deliver raw drafts and consider the work done. Optimisation is part of the production process.
Yes. We publish directly to WordPress, Webflow, or Shopify with access. For other platforms we deliver formatted Google Docs. Either approach is included in the plan.
Yes. We incorporate topic requests into our research process. We run every requested topic through keyword analysis to refine the angle before adding it to the production plan.
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